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| BSP Logo |
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| PAGCOR Logo |
The new official logos of the BSP and PAGCOR appear to be created by amateurs. A brief side by side comparison between the old and the new is very telling.
On November 20, 2020, the BSP unveiled the new logo with a reported budget of Php52.5M for branding, advertising and other promotional campaigns and materials. (SOURCE: Interaksyon, Bilyonaryo)
Recently, just this July 11 2023, PAGCOR spent Php3M to update its logo. (SOURCE: GMA).
Why the need to update the logos?
As per quote:
BSP
“While the strong foundation of the BSP brand remains the same, its visual representation in the form of the logo requires an update to infuse the institution with renewed vitality, underscore its integrity and competence, and further promote the understanding of its mandates,” Diokno added." (SOURCE: Philstar)
PAGCOR
“energy, inspiration, passion, and transformation.”
“It symbolizes the flame that ignites change and drives progress. The logo likewise reflects a beacon which symbolizes guidance, leadership, and direction. It represents a guiding light that helps people find their way,” Tengco added. SOURCE: (Inquirer)
MY TAKE:
If it ain't broke, don't fix it. There appears to be many frivolous projects plainly intended for gimmickry. This is comparable to the new asphalt road being drillled/destroyed so that it can be cemented and vice versa.
Cut down on non-essential cost and spend the taxpayer's money efficiently. A logo like this need not be expensive. Hire a freelancer.
So who's logo is going to be changed next?
RB28
