Ugly Logos

BSP Logo

PAGCOR Logo

The new official logos of the BSP and PAGCOR appear to be created by amateurs. A brief side by side comparison between the old and the new is very telling.

On November 20, 2020, the BSP unveiled the new logo with a reported budget of Php52.5M for branding, advertising and other promotional campaigns and materials. (SOURCE: Interaksyon, Bilyonaryo)

Recently, just this July 11 2023, PAGCOR spent Php3M to update its logo. (SOURCE: GMA). 

Why the need to update the logos? 

As per quote: 

BSP

“While the strong foundation of the BSP brand remains the same, its visual representation in the form of the logo requires an update to infuse the institution with renewed vitality, underscore its integrity and competence, and further promote the understanding of its mandates,” Diokno added." (SOURCE: Philstar)

 PAGCOR

“energy, inspiration, passion, and transformation.”

 “It symbolizes the flame that ignites change and drives progress. The logo likewise reflects a beacon which symbolizes guidance, leadership, and direction. It represents a guiding light that helps people find their way,” Tengco added. SOURCE: (Inquirer)

MY TAKE:

If it ain't broke, don't fix it. There appears to be many frivolous projects plainly intended for gimmickry. This is comparable to the new asphalt road being drillled/destroyed so that it can be cemented and vice versa.

Cut down on non-essential cost and spend the taxpayer's money efficiently. A logo like this need not be expensive. Hire a freelancer.

So who's logo is going to be changed next? 

 

RB28

 

 

 

 

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BSP survey: Home ownership a key asset among middle-income households

The primary residence as well as other real estate assets such as farm and land are the most valued assets of middle income Filipino households, according to a survey done by the Bangko Sentral ng Pilipinas.

Based on the latest Consumer Finance Survey (CFS) conducted pre-pandemic between October 2018 to June 2019 in terms of asset accumulation of households, 71.6 percent owned or co-owned a residential property while 45.4 percent owned both a house and lot.

About 26.2 percent owned only a housing unit while 8.8 percent of households owned other real properties besides their house and lot.

The most popular transportation owned by households are motorcycles. In the 2018 survey, 68.6 percent of households said they owned one.

In terms of appliance, the BSP said almost every household had a television set and a mobile phone. The ownership rate was 85 percent.

Some 22.6 percent said they had access to financial products and services such as insurance/pension and deposit accounts. Of the total, 16.3 percent of households owned an insurance or pension plan or were receiving insurance/pension benefits while 9.7 percent owned one or more interest-earning deposit accounts in the country’s big banks or non-stock savings and loan associations.

About 28.2 percent of households said they still kept their cash at home for emergency.

Since this survey was conducted before the pandemic, less than one percent of households had electronic money or e-money accounts and these were tied to their deposit accounts with banks.

The survey also showed that 6.6 percent of the households had account receivables in the form of non-property loans owed to them by other people or businesses.

About 40.4 percent or two in every five households had debts. Around 28.2 percent had outstanding loans, 17.1 percent had household bills and 1.6 percent had unpaid credit card loans.

Loans include Pag-IBIG Fund and National Housing Authority housing loans, in-house financing for vehicle loans, and financing companies/institutions for business and other consumer loans, said the BSP.

 SOURCE: Bilyonaryo

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